Whether you are a brand owner in Europe preparing a first private-label serum or a distributor in Southeast Asia expanding a hair care range, the factory behind the formula decides how fast you can move. Shanghai ENDLESS Cosmetics Co., Ltd. was built for exactly that kind of work: OEM processing, ODM product customization and OBM brand solutions delivered from a 10,000-square-meter facility in Shanghai's Oriental Beauty Valley, the city's dedicated cosmetics industry cluster.
Founded in 2021 with a registered capital of 10 million RMB, the company focuses on research, development and contract manufacturing. Its stated mission — "For your goals, I will spare no effort" — is a useful shorthand for how the team works with overseas buyers: the brief starts with your market, your price architecture and your launch date, and the formula and filling line follow from there.
Why the Oriental Beauty Valley Location Matters
Shanghai's Oriental Beauty Valley Industrial Park brings formulators, packaging suppliers, testing labs and logistics providers into a single ecosystem. For an importer, that proximity translates into shorter sampling cycles and fewer supply gaps between the cream inside the jar and the jar itself. ENDLESS operates from a building of 10,000 square meters within the park and has been certified to ISO9001 and GMPC quality management systems, and holds a high-tech enterprise certificate along with multiple patents.
The production environment is described as a pipeline-style layout with intelligent equipment — a design choice that keeps material flow contained and reduces the manual handling points where contamination and inconsistency usually creep in.
OEM, ODM and OBM: Three Ways to Work With Us
Not every buyer arrives with the same starting point, so the factory is structured around three engagement models:
OEM processing. You supply the formula and specification; ENDLESS handles emulsification, filling, sealing, cartoning and quality control. This suits established brands that already own their formulations and want a Shanghai-based production base for Asian distribution or for cost and lead-time balance.
ODM product customization. You bring the market insight — a texture, a claim, a positioning — and the in-house R&D center develops the formula. The R&D center covers more than 100 square meters with complete facilities and is equipped to develop skin care, hair care, children's care and wax-based products.
OBM brand solutions. For distributors and retailers who want to launch a complete own-label line, this model brings formulation, packaging format selection, filling and brand-level coordination together under one project.
Product Categories You Can Source
The product portfolio is deliberately broad, which lets a distributor consolidate several categories with one supplier:
Skin care: sheet and wash-off masks, facial cleansers, toners, lotions, essences, creams and eye creams.
Hair and body care: shampoos, body washes, conditioners, hair masks and hair oils.
Children's care: hair and body care products, body lotions and creams.
Makeup: lipsticks, lip glosses and mascaras, supported by dedicated wax-based production lines.
Two technical points are worth highlighting for buyers with sensitive-skin or efficacy-led ranges. First, the sterile system production approach is designed to significantly reduce skin allergy rates. Second, micro-jet production reaching 75-nanometer technology improves how readily a formula is absorbed, which raises the effective utilization of the actives in the product. Both are formulation and process advantages that support premium positioning in markets where consumers read the ingredient list closely.
Equipment and Capacity at a Glance
Capacity is only meaningful when it maps onto your packaging format, so the equipment list is organised by both volume and container type:
Emulsification: 100L, 300L and 500L vessels, three sets of 1000L and two sets of 2000L, with annual output of more than 600 tons.
Production lines: 8 cosmetic lines, including 1 gift line and 2 wax-based lines, with annual output of 20 million bottles.
Container formats: glass bottles, plastic bottles, tubes, aluminum foil bags, single-use (ampoule and mono-dose) formats and blister packs.
Filling and sealing equipment: fully automatic eight-head facial mask filling machines, fully automatic tube filling and sealing machines running at 4,200 tubes per hour, ampoule filling machines, special-shaped bag packaging machines, single-use machines and blister machines.
In practice this means a buyer can place a glass-bottle serum, a plastic-bottle toner, a laminated tube cleanser, a foil sachet sample and a mono-dose treatment in the same program and have each filled to its own specification — rather than splitting the order across several factories.
Where These Capabilities Fit in Real Programs
Typical applications include private-label skin care launches for pharmacy chains and beauty retailers, hair care ranges for salon distributors, children's lines for family-focused retail brands, and wax-based color cosmetics for makeup labels. The dedicated gift line is particularly relevant for travel retail, subscription boxes and promotional sampling, where the packaging format often differs sharply from the main retail SKU. Mono-dose and ampoule formats serve the growing demand for hygiene-focused, travel-friendly and active-ingredient-intensive products.
What International Buyers Should Check Before Placing an Order
The contract manufacturing market has become more demanding on two fronts: documentation and flexibility. Distributors increasingly need quality management evidence — which is why ISO9001 and GMPC certification, a high-tech enterprise certificate and registered patents are a practical starting point rather than a marketing line. Alongside that, buyers want a partner who can handle several container types and categories without a separate supplier for every SKU.
A sensible evaluation sequence is: request samples matched to your target texture and price band, confirm the filling format against your packaging artwork, review the quality documentation for your market's regulatory requirements, and only then lock the production schedule. Because ENDLESS combines formulation development with in-house filling, adjustments to viscosity, fragrance or packaging can be handled within one project team rather than negotiated between a formulator and a converter.
Talk to Our Team
If you are evaluating a Shanghai-based manufacturing partner for skin care, hair care, children's care or wax-based color cosmetics, we welcome a direct conversation about your specifications, volumes and target markets. Send your brief and we will respond with a practical route from formula to finished, filled product.
Shanghai ENDLESS Cosmetics Co., Ltd.
Address: No. 1618 Jinhui Gongye Road, Fengxian District, Shanghai, China
Telephone: 13917064127 / 13370258879
Contact: Mr. Yang
Email: yjk332003@163.com
Website: www.unitedbeautylabs.com
